Social Media Marketing

Social networking is usually viewed as the preserve of the young – but that’s all set to change. Gransnet is a new social network launched by the creators of Mumsnet, the massively influential network aimed at the UK’s mums. [Read On]

The rise in businesses adapting to social networking sites in order to gain more custom and popularity has boomed recently, guaranteeing large amounts of traffic to companies' sites and pages. [Read On]

Mobile social networking might be responsible for the death of mobile text messaging, according to a new survey. [Read On]

More than 30% of Facebook users are aged 9-12, even though the social networking site has a minimum age limit of 13, according to a new report. [Read On]

The Chartered Institute of Public Relations (CIPR) has published a new version of its guide to social media best practice, and it’s essential reading for any business that uses social media marketing. [Read On]

An amazing 10 billion social networking and online worlds (SNOW) accounts now exist on the internet. And according to digital marketing analysts In-Stat, who produced that figure, 4.5 billion of those accounts are active. [Read On]

Beleaguered social networking site Myspace has lost a devastating 50 million users since February 2010, according to figures released this week. It’s the latest in a series of misfortunes for what used to be the web’s top social networking site. Figures released by comScore Media Metrix, the digital industry’s audience measurement tool, show that Myspace also lost 10 million unique visitors between January and February this year. [Read On]

The directness of social media tools is what makes them such an asset for SMEs but, without a long-term social media strategy, this immediacy can sometimes prove ugly. A recent case in point is American designer Kenneth Cole promoting his new range on Twitter by referring to the uprisings in Egypt: ''Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online...'' [Read On]

Mattel, the world's biggest toymaker, has created an inventive and expansive social media marketing campaign to re-unite the Barbie and Ken dolls. Mattel, which launches a 'Sweet Talking Ken' doll in a matter of weeks, has set up the site barbieandken.com, which asks the public whether the dolls should be reunited after a split in 2004. The site is a hub that is surrounded by various social media tools, including Facebook, Twitter and YouTube. [Read On]

With more than 300,000 different apps available on Apple’s App Store, it may seem like an unforgiving task to market a mobile app these days. However, with a successful marketing campaign that focuses on both online and offline materials, an app can get the spotlight it deserves. [Read On]