Social Media Marketing

Twitter has ended the year with a major redesign for both its main interface and its apps. The aim of the new design is to bring a unified user experience to all of its offerings. [Read On]

Mobile social media use is gaining fast momentum in the USA. According to a new report from industry tracking organisation Comscore, 72.2 million Americans accessed social media sites from their mobile devices. [Read On]

Phone provider O2 has launched an MMS service that lets its customers post picture to Twitter straight from their mobile phone. [Read On]

Vodafone and Facebook have joined forces to create a low-cost smartphone. The Vodafone 555 Blue, built by Alcatel Lucent, is dedicated solely to Facebook and is aimed at younger consumers and those in newer smartphone markets such as India, South Africa and Turkey. The phone features a full QWERTY keyboard along with a highly customised operating system that places Facebook functionality at the centre of the phone. [Read On]

Google has unveiled its new social networking photo service. The service, called Photovine, started to roll out last week and is still shrouded in mystery. Google has released few details about the service and did not even make an official announcement to say it had gone live. [Read On]

Foursquare, the location-based social networking website, has introduced its largest partnership to date by signing a US-wide deal with American Express. The deal will see American Express offer discounts to cardholders when they check in on their mobile phone at certain shops and restaurants that accept its credit cards. [Read On]

It’s the end of an era for social networking: Friendster, the site which started the phenomenon, has announced that it is to close down due to low user figures. [Read On]

Social networking is usually viewed as the preserve of the young – but that’s all set to change. Gransnet is a new social network launched by the creators of Mumsnet, the massively influential network aimed at the UK’s mums. [Read On]

The rise in businesses adapting to social networking sites in order to gain more custom and popularity has boomed recently, guaranteeing large amounts of traffic to companies' sites and pages. [Read On]

Mobile social networking might be responsible for the death of mobile text messaging, according to a new survey. [Read On]