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Pay Per Click Advertising
If you would like to begin a Pay Per Click (PPC) campaign, we can manage it for you, acting as a single point of contact for your SEO and PPC activities. Like everything we do, we begin with understanding your business, your customers and your competitors.
What is PPC and how does it work?
Pay Per Click (PPC) advertisements are the contextual ads that display in the search engines above and to the right of the natural search listings.
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Ads are displayed when a person types keywords that are targeted by a PPC campaign into the search engine. The main benefit to the advertiser is quick, page 1 exposure in the search engines.
PPC and SEO work together
Like SEO, we manage your PPC campaign to maximise your presence in the search engine for your target keywords and phrases while reducing the costs over time. We work with you to determine which words and phrases to bid on, and whether there are any lower-cost keywords you could target to drive higher quality traffic to your site.
There are ways to stretch your PPC budget further by managing the times your ads show, testing your ads to focus on higher-performing creative and finding new opportunities on new or emerging paid search networks.