SEO Audit & Keyword Research

Search engines are designed to give relevant results based on words that are typed in. But what are the words and phrases potential customers use to look for products and services similar to yours?

An audit discovers if there are any opportunities you are missing

We begin by looking at your current website. What, if any, are the main keywords it seems to be optimised for? Are they visible to search engines? Is the site constructed to let search engines easily find your content? Do you have content that is relevant?

This gives us a picture of any improvements that can be made. Next, we look at the wider search picture: Who is linking to you? Are they relevant and important (authority) sites? How many sites are linking to you? Are they related to your site?

Know the right words to use and where to use them

We then research your keywords by looking at the phrases you currently focus on to discover if they are the right ones. That means looking at real searches from your target audience to see if they use the same words you use.

We research any alternatives you could use that might give you better results against competitors and, where we can, look at which keywords are converting best, so you can focus your content on those terms.

What happens next?

Once we know what the opportunities are, we can create a campaign to suit your business. Our technical team can implement any website fixes necessary to improve rankings and our content team can write new content that targets your keywords on and off your website.

• Read more about how we can help you craft SEO friendly content