Link Building

After planning what keywords and phrases to target, and creating your content, we start work on generating relevant links to your site. ‘Backlinks’ as they are known, are considered votes or endorsements for your site and have a direct influence on its rank (placement in the search engine results pages). As a result, backlinks are one of the most important parts of any SEO campaign.

The more high-quality sites that link to you, the better your ranking.

We work with your business to integrate your online promotion and link building with your offline activity. By building link partners and growing a natural network of theme-based links, your websites’ relevance improves in the eyes of the search engines.

What types of links do we get and how?

It is important to identify the right places to promote your site. We use a combination of techniques to find link partners including competitor research, industry directories and search engine results. The data we collect steers our link building activity using methods which include:

• Press Releases
  Online press releases are picked up and republished by various sources generating quality links
• Article Distribution
  Distributed articles are syndicated across networks and also generate multiple links
• Directory Submissions
  Alongside paid directories like Yahoo! there are many free, themed directories that are a good source of relevant links
• Social Bookmarking
  Social Bookmarking services provide an excellent opportunity for themed links from respected sources
• Hosted Content
  We write unique content with links back to your site and provide it to 3rd parties to generate one-way, in-context links
• Themed Links
  We contact related sites and promote your content to attract one-way, themed links to your site

We adapt our link building to suit the current search engine trends and use a wide variety of tested and proven methods to ensure there is never an over reliance on any one technique. This results in a blend of links that increase your brand exposure and naturally improve your placement in the search results.

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