Content

Content isn’t just what you publish on your website, it’s everything from blogs and tweets, to articles, emails and press releases. We can help you develop a focused content strategy and a consistent tone of voice that’s right for your customers.

Good quality content is one of the most important parts of your online marketing strategy. It gets you ranked higher on search engines, helps to engage with social media and – the bottom line – persuades your customers to choose you over your competition.

On-site content that meets the different needs of your customers

Content breaks down into two areas – on-site and off-site. On-site content is the text on your web pages which should inspire and persuade readers to take action and help your site to rank for your chosen keywords.

Relevancy is at the core of search. We work with you to define a tone and develop content that will appeal to your target audience. Some users like short, sharp sales messages that allow them to make an instant decision; others like lots of information – guides, white papers, FAQs – that give them detail and depth on your products or services. We’ll help you define and create content that does both.

On-site content that is consistently relevant establishes your site as a credible authority in your market place.

Off-site content that builds links and develops your profile

Once your site is optimised, it is time to promote it. Off-site content is anything that is published elsewhere. That could be articles, blogs, press releases, tweets etc. Off-site content can help generate links back to your site and ‘backlinks’, as they are known, are one of the major ranking factors used by search engines when assessing the relevance of your site.

Off-site content often needs just as much care and attention as your web pages. Publish a bad article or a poorly written blog post and you may be losing customers before they even come to your site. On the other hand, a well-written article can be circulated widely helping to boost rankings and develop a positive picture of your company.

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