Website Design
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Search Engine Optimisation (SEO)
Recent research has shown that many UK businesses are not using search engine optimisation (SEO) techniques to improve their website’s position in search engine rankings. [Read On]
It’s a good end to the year for Microsoft, who announced at an investors’ conference last week that the software/search giant merger is working ‘better than we could have hoped’. The announcement was made by Microsoft’s General Manager of Corporate Strategy, Charles Songhurst. The two companies merged earlier this year, in a deal which saw Microsoft’s Bing take over the mechanics of the search engine and Yahoo take on the advertising side of search to create a super- engine known as Yahoo-Bing. Initially the move was a compromise after Microsoft failed to buy Yahoo outright, but it may yet prove to have been the best solution all along. [Read On]
Google’s market dominance in the search arena has obviously been getting up a few people’s noses. Following a number of complaints, the EU has launched an antitrust probe into Google. Other companies, including price comparison site Foundem and search engine ejustice.fr, have alleged that their search results are being penalised in Google rankings, while the mega-company’s own results are artificially promoted. The antitrust probe is mainly looking at how Google determines organic search results, with a sideline investigation into the restrictions Google places on advertisers. The instigation of the probe is not meant to imply that Google have done anything wrong, something the internet giant is quick to point out in its reaction to the news: ‘"Since we started, Google we have worked hard to do the right thing by our users and our industry, but there's always going to be room for improvement, and so we'll be working with the Commission to address any concerns." [Read On]
Google have always been a highly visual company – the irreverent treatment of their logo and emphasis on image search improvement is proof of that - but recently they’ve really upped the ante with visual previews of pages in search results. In a blog post to announce Instant Preview, Google Product Manager Raj Krishnan explained the thinking behind the development: ‘We found that people who use Instant Previews are about five per cent more likely to be satisfied with the results they click’. [Read On]
Brian Theodore, director of Search Products at Yahoo!, made an exciting announcement via the company’s blog last week, introducing their latest SEO feature ‘Yahoo! Clues’ to the world. Yahoo! Clues is a new service that will enable website owners to access trending information for search terms that are relevant to their website, or rising in popularity, at the present time. The service will also allow comparison of these trends across various websites. The service is beta-based and described by Mr. Theodore as a ‘unique “behind the scenes” look into popular trends’. [Read On]
A new contender has thrown its hat into the ring of search and SEO. New engine Blekko launched at the beginning of November and promises to provide full transparency regarding its ranking data, with cutting-edge technology which will filter out all spam and low quality sites. But how is Blekko different? And what has made it decide to launch late on into an already crowded arena? Blekko chief executive Rick Skrenta outlined the company’s aim as ‘to build a search engine that not only lets you do your usual searches, but also lets you do searches that you just can’t do anywhere else.’ [Read On]
I was carrying out some research for one of our clients and came across something I'd never seen before in Google, their site dominating the top three slots on page 1 for one of the key phrases we're optimising for. [Read On]
Once you have a mobile website set up, you need to start directing traffic to it, just as you would for an internet site. Similar approaches apply to marketing a mobile website and the major search engines have created channels of communication between sites and engines that mirror existing internet applications and methods of search engine optimisation to help mobile sites gain recognition. [Read On]
Every time Google adjusts its service or releases a new programme, the worldwide web community begins a grieving process for what they see as the death of SEO. It happened earlier in the year when the Mayday algorithm hit long-tail traffic, and again with the recent launch of Google Instant. [Read On]