Search Engine Optimisation (SEO)

Like anything that achieves a certain level of popularity, the process of SEO is vulnerable to those who wish to cheat the system. Most companies practicing SEO do so in line with best practice guidelines, creating strong links through personal interaction, communication and great content. However, there are several link-building techniques which can lead to a site being blacklisted. [Read On]

Yahoo! reached a key milestone in their search engine alliance with Microsoft last week as vital back-end functions of Yahoo! Search were transferred over to the Microsoft Bing platform. This is the first stage in Yahoo!’s long-term plan to improve the overall relevance of organic search results and attract a larger audience. [Read On]

There are several different ways in which you can optimise your website and drive it up the rankings. You can optimise the text and images, including the correct density and frequency of keywords, or you can focus on building your online reputation through other people’s recommendations. On the Internet, that means achieving as many links to your site from other pages as possible. [Read On]

When optimising content for a website, there are three measures to apply to keywords: density, frequency and prominence. Although the three distinctly overlap, they are all treated differently by search engines and should be looked at individually when applying SEO to any text. [Read On]

Images are one of the most important, and trickiest, elements of web design. They are necessary to aid consumer engagement and create visual interest across a page, but they are indexed in very different ways to text. Until recently, overusing images on a site could negatively impact on its ranking, taking away essential space for robot-attracting content; however, all this has changed with the advent of Google Images, which has given pictorial content a place in SEO. [Read On]

Search Engine Optimisation is largely to do with the content of a website. It is here that you need to insert keywords, create meta-tags and ensure the right level of density and quality to attract higher rankings. That doesn’t mean, however, that SEO is unrelated to web design. On the contrary, a well-designed website can aid in gaining stronger rankings and every website design needs to be influenced by a working knowledge of SEO. [Read On]

Google generally has an open-door policy regarding what its search engines like, and don’t like, when searching the internet. Their latest project known as the May Day algorithm is, in the words of its architect Matt Cutts “an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” [Read On]

1. Give away a freebie Give away something free on your website. A free ebook; a gift voucher; a free product from your range … whatever you choose make sure there are no strings attached and people will naturally post the link around the web. [Read On]

Your website is the online "shop front" for your business and, just like a physical shop, you have to make it as easy as possible for your customers to browse and buy. This is true regardless of whether you're selling products directly through your website, or prompting your visitors to enquire about your services. [Read On]

Working in a constantly evolving industry like search is exciting and over the years we’ve helped lots of clients achieving high ranking positions in search engines using ethical techniques to build long term link equity and brand visibility. As real time search, mobile and social media become increasingly important to the marketing mix, so does the need for research and testing to develop techniques that lead to successful online campaigns. [Read On]