Online Marketing

When writing content for your website or blog, it can be very easy to rely on jargon and technical language to make your point. However, the strongest web copy takes a more creative approach, and isn’t afraid to tell a story. [Read On]

Ben & Jerry's have caused a stir by announcing their intention to abandon email marketing and communicate with UK customers exclusively through social media. However, according to a new report from Econsultancy, the ice cream maker could be throwing the baby out with the bathwater. [Read On]

Working in a constantly evolving industry like search is exciting and over the years we’ve helped lots of clients achieving high ranking positions in search engines using ethical techniques to build long term link equity and brand visibility. As real time search, mobile and social media become increasingly important to the marketing mix, so does the need for research and testing to develop techniques that lead to successful online campaigns. [Read On]

As part of their recently announced Open Graph Protocol, Facebook launched a number of new plugins to make integrating with their site easier. Probably the most important of these is the new 'like' button. This simple to add snippet of code allows a user to quickly 'vote' on the current page and see which of their Facebook friends have already voted. You can try it at the bottom of this post. [Read On]

DMOZ, the Open Directory Project or ODP, has long been considered a valuable directory from which to get a link. The process of obtaining one is, in theory, straight forward; use the submit link on the most appropriate category, enter your site details and wait for your site to be reviewed by the category editor. And wait. And wait. And wait [Read On]

A re-evaluation request can see your site pop back into the index. If you think that you may have infringed the terms and conditions laid down by Google then this is your chance to own up and get things moving again. [Read On]

Email marketing is one of the most cost effective methods of marketing - when it's done right. We'll help you fine tune email marketing campaigns to reach your most likely prospects with information that will propel them from being 'leads' to being 'valued customers'. [Read On]