Online Marketing

Many companies are looking to add a digital edge to their marketing mix because being visible on the web is becoming almost a prerequisite to a successful business, regardless of the sector in which it operates. When talking to clients about possible digital strategies, it is inevitable that content marketing will come up at some stage. [Read On]

Does social media have a role to play for business to business (B2B) companies? Companies who target other businesses as their customer base often dismiss social media as something for consumer centric (B2C) businesses, but this disregards the incredible value that LinkedIn can offer in terms of generating leads and establishing business relationships. [Read On]

Over the past few months, one social media site has come onto the radar and is generating increased excitement in both the tech and internet marketing communities. Pinterest is a social network that concentrates on the visual by operating as a digital pinboard for its members. Members can set up different pin boards onto which they attach either their own pictures or images they find on the web. [Read On]

Content marketing is a current buzz phrase around the internet marketing community and is often misunderstood as well as considerably misused. In reality, the definition of content marketing is simple; it is the provision of information designed to attract your targeted customers within your sphere of influence with the intention of driving sales or other desired outcomes. [Read On]

Retailers at the top end of the market are turning to affiliates and other methods of mobile marketing to help them win back consumers. New data from LinkShare, a performance marketing company, reveal that sales via its affiliate network have increased by nearly 40% year on year on 2011 compared with the market average of 18%. [Read On]

Ecommerce businesses should concentrate on their newest and most exciting tactics when planning their online marketing strategies for Christmas. [Read On]

Paid mobile search is a very new concept here in the UK, but our friends ‘across the pond’ have already started making serious investment in this area. A report released last week from banking and investment firm Macquarie Group shows that nearly five per cent of paid search spending in the United States is now allocated to paid mobile search. Assuming this growth continues at the same rate, that figure will be 10 per cent by the end of the year. [Read On]

Microsoft has just announced the release candidate of Internet Explorer 9. Included is a 'safety' feature called Tracking Protection which, in principle, is a good idea. Unfortunately, they've added the URL for Google's Analytics service, google-analytics.com, to the list of addresses that user's should be protected from. The feature is turned off by default but including the Google address is bound to encourage users to block it and at the very least sow seeds of doubt about a Google associated domain. [Read On]

The social media site LinkedIn, which describes itself as hosting the largest professional network on the internet with over 90,000 members, has unveiled its new pay per click (PPC) advertising platform called DirectAds. The idea behind DirectAds is that adverts only appear to users who are likely to purchase a company’s product or services. The PPC platform targets LinkedIn’s user base not only on the criteria of geography and industry, but also on the basis of an exact job title, company name and the member’s LinkedIn group membership. [Read On]

Following the recent announcement that Google is to be scrutinised by an EU anti-trust probe, the search giant received a further blow this week when France’s competition watchdog, Autorite de la Concurrence, stated that the company did hold a dominant position in the online advertising market, as it applies to search engines. Although the regulator were quick to point out that Google could, and would, only be sanctioned if they abused this position, the search engine were equally speedy to jump on the defensive, describing themselves as ‘one of many options for advertisers’. [Read On]