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Yahoo! reached a key milestone in their search engine alliance with Microsoft last week as vital back-end functions of Yahoo! Search were transferred over to the Microsoft Bing platform. This is the first stage in Yahoo!’s long-term plan to improve the overall relevance of organic search results and attract a larger audience. [Read On]

Earlier this month, Google and mobile phone giant Verizon made a joint policy announcement that they believe will safeguard the future of the internet, possibly at the expense of the all-important issue of net neutrality. The stated aim of this policy, which it is hoped will be considered by congress, is to ‘establish a new and enforceable prohibition against discrimination in wireline Internet services." [Read On]

Google generally has an open-door policy regarding what its search engines like, and don’t like, when searching the internet. Their latest project known as the May Day algorithm is, in the words of its architect Matt Cutts “an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” [Read On]