Search Engine Marketing

Posted At : June 6, 2007 3:20 PM
Related Categories: Online Marketing

What is search engine marketing?

Search engine marketing is the ever evolving art of bring traffic to your web site by ranking well in search engines. The goal of search engine marketing is to get your web site listed high in the search engine results when someone is looking for the services or products that your business provides. In order to do this, search engine marketers use a wide variety of tools including:

• Paid Placement – paying for ads (Google Adwords, Yahoo! Search Marketing) and links to be placed on search engine results pages
• Search Engine Optimisation – structuring and designing your web site and contents to attract the attention of search engines
• Link Generation – getting high value, relevant links to your web site from other web sites
• Content Generation – placing content on your web site that people want to read in such a way that the search engines find it and serve it to searchers
• Viral Marketing – the use of consumer generated content to increase your web site's visibility

One of the most difficult and confusing aspects of launching a new Internet marketing campaign is search engine marketing. How much to you optimise? What's the best way to build incoming links? How important are keywords and which ones should you choose? Every question that you answer leads you to yet another question, and tracking down the right answers can easily become a full time job in itself.

The problem is this: if you're making a full time job out of developing and implementing your search engine optimisation and marketing strategy, who's taking care of your business? That's where we come in. As experts in the field of search engine marketing and optimisation, we know what it takes to get your web site noticed by the search engines, and we understand the best – and worst – ways to do it. We'll devise a search engine marketing strategy that works best for your site.

Why use search engine marketing?

Let's answer that question with a couple of statistics:

• 70% of Internet users actively block direct advertising
• 60 million people per day use search engines to find information
• 55% of Internet users use search engines to find information about local firms

In short, search engines like Google, Yahoo!, MSN and Windows Live have taken the place of the local telephone directory when people are looking for information about your business. If you want to be found, you need to put your business out there where people are looking.

We'll design a search engine marketing campaign to help you meet your goals so that you can harness the power of the Internet to power your online business.

We offer SEO and Web Design Services in Buckinghamshire, High Wycombe, Maidenhead, Marlow, Slough, Reading, Oxford, Windsor, Hemel Hempstead, Berkshire