Online Advertising

Posted At : June 14, 2007 4:11 PM
Related Categories: Online Strategy

Since the advent of Google, online advertising has become synonymous in many minds with pay-per-click adverts, but there's far more to online advertising than Google Adwords and Adsense. In fact, contextual advertising is just one of many different kinds of advertising available to today's web marketer. Some of the most effective types of advertising don't even look like advertising. We can introduce you to the ever-evolving tools that make advertising online such an effective way of doing business.

Banner Ads

One of the oldest forms of online advertising, banner ads are still a very effective method of generating web site visibility. Today's banner ads employ all sorts of attention grabbing effects to get your message across and entice viewers to click through to your web site. Choosing where to place your ads is one of the biggest factors in how successful they are in attracting the right visitors to your web site. There are two major types of banner ads - paid inclusion and pay per click.

Contextual Adverts

Google pioneered the serving of contextual adverts on web sites and opened a whole new business with Google Adsense and Adwords. Creating text ads that command attention and invite clicks is an art form, and choosing the right words to aim for in context can be the difference between a campaign that flies and one that stumbles. Like banner ads, you may use paid inclusion or pay per click ads to generate sales.

Article Marketing

Content is still king on the web. Article marketing is a form of online advertising that attracts customers to your web site by increasing your visibility as an expert in your business. By making short articles with links to your web site freely available for use on others' web sites, you can build  those all-important incoming links and generate relevant traffic.

Blogs and Social Bookmarking Sites

One of the newest wrinkles in online advertising is writng pieces for publication on blogs, social networking and bookmarking sites. One article or advert in a widely read blog can bring you thousands of hits and page views.

Affiliate Marketing

Affiliate marketing is a way of creating an entire network of sales people who sell your product or service strictly on commission. A well designed affiliate marketing programme can really boost your sales and you only pay for real results. We'll show you how to design a programme that attracts the best affiliate marketers in the field.