Another One bites the Dust

Posted At : October 3, 2007 2:31 PM
Related Categories: Search Marketing News

Although not considered one of the big players, search engine Wisenut has closed its doors to the public. Owned by Looksmart, the reasons are as yet unclear but a combination of no clear long term strategy and failure to focus on what the search community are looking for seem to have contributed to its downfall.

Over the years Looksmart have not necessarily made the most sensible management decisions and an underutilised top heavy management team may have been part of the problem. Unfortunately they perpetuated a perception of poor value amongst SEM professionals by failing to engage the SEM community which all contributed to their negative image over the years.