Web Design & SEO Blog

The days when optimising websites for Google was a matter of making some text adjustments, adding  meta data and building backlinks are long gone. These traditional methods are not redundant however. They still have a role to play, but the internet’s constant evolution means that ever more factors need to be taken into account for companies that want to be found on the web. [Read On]

Google’s Search Plus Your World (SPYW) update has become the focus of feverish debate among internet professionals. The update, which was introduced on January 10th, adds results from a user’s Google Plus network to its search returns. [Read On]

Retailers at the top end of the market are turning to affiliates and other methods of mobile marketing to help them win back consumers. New data from LinkShare, a performance marketing company, reveal that sales via its affiliate network have increased by nearly 40% year on year on 2011 compared with the market average of 18%. [Read On]

Vimeo, the video hosting and sharing site, has announced a new slew of apps for smartphones and tablets. The free apps are for Android, Amazon Kindle Fire and Windows phone and can be downloaded from the Android Market, Amazon App Store for Android, and Windows Phone Marketplace. [Read On]

Google has acquired more than 222 patents from IBM, including many pertaining to advertising and marketing. This is the second wave of patents bought by the search engine giant from IBM; it had previously bought around 2000 patents in July and September of last year. [Read On]

Twitter has ended the year with a major redesign for both its main interface and its apps. The aim of the new design is to bring a unified user experience to all of its offerings. [Read On]

According to a new report by EPiServer, the content management and portal solutions organisation, consumers are becoming less and less tolerant of mobile websites that are under par. Nearly 65% of respondents to the survey, entitled Developing a mobile strategy: how to deliver mobile sites that truly engage, say that they would only give a mobile website up to three chances before moving on to another site. [Read On]

Mobile devices will finally overtake their desktop cousins in 2012, according to a new report. Predicts 2012: The rising force of social networking and collaboration services, produced by Gartner, the world's leading information technology research and advisory company, says that Google Apps will start to eat into the Microsoft Office market as businesses increasingly gear their offerings towards consumers’ smartphones and tablets. [Read On]

Ecommerce businesses should concentrate on their newest and most exciting tactics when planning their online marketing strategies for Christmas. [Read On]

Organisations should consider mobile search when developing their strategy for search engine optimisation (SEO) campaigns, according to a new report. xAd, a leading mobile-local ad network in the USA, made the recommendation in its more recent quarterly Mobile-Local Search Stats report. [Read On]