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Nearly 40% more Americans using social mobile media this year
Mobile social media use is gaining fast momentum in the USA.
According to a new report from industry tracking organisation Comscore, 72.2 million Americans accessed social media sites from their mobile devices.
The figures represent a 37% increase compared to the same time last year. A figure that should make those in the business of mobile web design sit up and take notice.
The report also found that just over half (55%) of people who use mobile social media sites do so on a regular basis.
Mobile social networkers are most likely to post a status update as part of their regular online activity. A total of 80% of those polled said that they update their status via their mobile devices.
Experts say that the quick growth in numbers can be partly attributed to the improvement in the Facebook and Twitter apps available for Apple and Android devices.
There are many other apps that offer integration with Facebook and Twitter that have also encouraged more users to engage with mobile social media, such as photo sites that allow people to post directly onto their pages.
Mark Donovan, senior vice-president at Comscore, said: “Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users.
“This behaviour is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”