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Digital Sun “worst for usability”
The Sun is the worst UK newspaper in terms of site usability on the iPhone, iPad and internet, according to a report by consultancy Webcredible. The report penalises the popular tabloid because of its “poor utilisation of platforms and low usability, in particular for its iPad app and mobile site”.
The report examined the digital versions of ten newspapers: the Guardian, Financial Times, Daily Telegraph, Times, Metro, Daily Mail, Daily Mirror, Independent and London Evening Standard, using a range of metrics scaled 0 to 5.
The elements examined on the metric scale included navigation, content, design and user experience.
The Sun scored a poor two due to its “confusing mobile site” and an iPad app that is “like a scanned paper version”.
The Guardian, Financial Times and Daily Telegraph scored the highest with scores of three or more out of five. They were followed by the Times and Metro, who beat the Daily Mail, Daily Mirror, Independent and Evening Standard.
Overall, the iPhone apps of each newspaper received the highest scores. The report said: “It is clear that news providers have managed to take advantage of the platform offering well designed apps that are easy to use.”
However, there is still room for improvement. According to Trenton Moss, director at Webcredible: “An unexpected finding was the limited cross-channel integration among the providers.”
“The underdevelopment of platforms is most evident with iPad apps where is seems like common design conventions, especially navigation, is making it difficult for users to familiarise with the apps.”