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URL shorteners can work with SEO, Google reveals
Are you one of the thousands of websites who uses bit.ly, tiny url and other URL shorteners to redirect people to your site via Facebook, Twitter or any other social networking websites?
If so, you’ve probably been wondering how these URL shorteners work in terms of SEO, if at all.
Well, an explanation is finally here, and it’s good news.
Matt Cutts, head of Google’s webspam team, tackles the issue in the latest episode of his popular YouTube series. He answers the following question, sent in by one of the many people pondering the issue: “Since Google is now using Twitter and Facebook links as ranking symbols, will custom URL shorteners be looked at as providing anchor texts for links?”
According to Cutts’ response, custom URLs work in the same way as most redirects. This is good news for SEO-focused sites who have been concerned about possible negative impacts of URL shorteners on rankings and SEO.
Cutts went on to explain the process in further detail: “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301, then that will pass PageRank to the final destination.
“So, in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”