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Google’s Panda on rampage through rival sites
Google’s Panda update continues to shake up the online industry as figures released this week reveal that even the mighty Microsoft – Google’s biggest rival – has suffered as a result of its search rankings crackdown.
Search Metrics, the search analytics organisation, has released figures showing the top 20 losers and winners following Panda’s release in the UK last week.
They show that Ciao, Microsoft’s own price comparison and reviews site, lost an enormous 94% of its SEO visibility, having been pushed way down the search rankings.
Other comparison, review and voucher code websites have fared similarly badly in the fight against Panda, including moneypage.com, pricedash.com, njobs.org.uk and voucherstar.co.uk. Even Qype, a well-respected and heavily used social networking and review site, lost nearly 96% of its SEO visibility.
Google and Microsoft’s rivalry is already well-documented and industry insiders are suggesting that this latest news will make this competition even more intense.
Other sites to suffer include those featuring a heavy amount of advertising. It wasn’t all bad news, however, with some sites doing very well out of the algorithm change.
Auction site eBay.co.uk enjoyed a visibility increase of 42.1%, followed by TechCrunch, a group-edited blog about technology start-ups, whose visibility went up by 40.7%.