Marketing campaign essential for good app ranking

With more than 300,000 different apps available on Apple’s App Store, it may seem like an unforgiving task to market a mobile app these days. However, with a successful marketing campaign that focuses on both online and offline materials, an app can get the spotlight it deserves.

To achieve the best possible ranking on Apple’s App Store, or the stores created by competing mobile manufacturers, developers have to ensure that an app gets as many downloads in as short a space of time as possible. Therefore a marketing campaign should be planned in detail in advance. The best time to sell an app is the first moment it becomes available for public downloading, and it is vital to take advantage of this window of opportunity.

Ultimately, how unique the app is will have a lot of bearing on its marketability. An individual app will have at least one unique selling point and hold the ability to create an oral buzz. Moreover, competition is naturally reduced if an app easily distinguishes itself from other applications on the market.

Online, the app should have a website – this will give interested consumers a focal-point for news and updates on the application, as well as being the hub of an intelligent social media marketing campaign. Twitter can drive traffic, and an effective Facebook ad campaign can target those individual profiles that show a potential interest in the app.