Website Design
Business to Business websites tailored to your customers' needs
Search Engine Optimisation
Beyond designing search engine friendly websites, we help get them higher up the rankings
Case Studies
Find out what our clients have to say about us and the work we've done with them
Downloads & Plugins
Plugins and white papers can all be dowloaded
Recent Posts
- Google Drive remote storage system proves to be a serious threat to competitors
- Why reading the 2012 Social Media Marketing Report could help your business
- Communication without sales – how does content marketing help?
- Blogging: Why it should be at the core of your content strategy
- Google to penalise ‘over optimisation’
Archives
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- October 2009
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
Call us on 0845 0045 033, visit our contact page, blog or case studies.
Firms invest more in web analytics as marketing budgets increase
More firms are investing in web analytics technology to measure the various marketing channels brought about by an increase in online marketing budgets, according to a report from the digital marketing portal Econsultancy.
The Marketing Budgets 2011 report was conducted between December 2010 and January 2011 and is based on a survey of over 500 in-house and agency marketers. It explored intentions of UK marketing spend for the coming year, with 72% of respondents stating a commitment to increase their digital marketing budgets.
Given the need to understand and measure the effectiveness of various marketing channels and how these channels relate to each other, 45% of respondents claimed that spending on web analytics software at their companies would rise in 2011. The respondents cited CRM (40%), content management systems (39%) and email platforms (39%) as other technology areas for investment.
The Econsultancy report suggested that the increased investment in web analytics technology mirrors the increasingly positive economic outlook, with 52% of companies enlarging their overall marketing budgets for 2011 as opposed to 47% of companies this time last year.
The report also found that companies are taking an interest in offline marketing channels. TV investment is up by 8% (to 31%), while radio is up by 11% (to 25%). Econsultancy Research Director Linus Gregoriadis said: “Companies are investing in offline marketing channels to complement increased digital investment, with integrated campaigns which – for example – use television and radio advertisements to drive searches and website traffic.”