Web Design & SEO Blog

More firms are investing in web analytics technology to measure the various marketing channels brought about by an increase in online marketing budgets, according to a report from the digital marketing portal Econsultancy. [Read On]

Google's search results will now show more content about what friends of users have linked to or mentioned on social media sites, the company has said. [Read On]

The directness of social media tools is what makes them such an asset for SMEs but, without a long-term social media strategy, this immediacy can sometimes prove ugly. A recent case in point is American designer Kenneth Cole promoting his new range on Twitter by referring to the uprisings in Egypt: ''Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online...'' [Read On]

Google's web browser, Chrome, now has a new extension that allows users to block 'content farms' and sites with low-quality content. In a move that is sure to be welcomed by SEO agencies assisting clients with unique and quality content, the free add-on - called Personal Blocklist - is a direct response from Google on a growing issue that has led to recent accusations about the search engine's declining quality of results (SERPs). [Read On]

A new install of Google Chrome browser is pushing the apps store on the start page with the text "New! Discover a world of apps & games". [Read On]

Mattel, the world's biggest toymaker, has created an inventive and expansive social media marketing campaign to re-unite the Barbie and Ken dolls. Mattel, which launches a 'Sweet Talking Ken' doll in a matter of weeks, has set up the site barbieandken.com, which asks the public whether the dolls should be reunited after a split in 2004. The site is a hub that is surrounded by various social media tools, including Facebook, Twitter and YouTube. [Read On]

Microsoft has just announced the release candidate of Internet Explorer 9. Included is a 'safety' feature called Tracking Protection which, in principle, is a good idea. Unfortunately, they've added the URL for Google's Analytics service, google-analytics.com, to the list of addresses that user's should be protected from. The feature is turned off by default but including the Google address is bound to encourage users to block it and at the very least sow seeds of doubt about a Google associated domain. [Read On]

With more than 300,000 different apps available on Apple’s App Store, it may seem like an unforgiving task to market a mobile app these days. However, with a successful marketing campaign that focuses on both online and offline materials, an app can get the spotlight it deserves. [Read On]

The social media site LinkedIn, which describes itself as hosting the largest professional network on the internet with over 90,000 members, has unveiled its new pay per click (PPC) advertising platform called DirectAds. The idea behind DirectAds is that adverts only appear to users who are likely to purchase a company’s product or services. The PPC platform targets LinkedIn’s user base not only on the criteria of geography and industry, but also on the basis of an exact job title, company name and the member’s LinkedIn group membership. [Read On]