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Search engine optimisation operations can be undermined by a site that offers a substandard user experience, according to one expert. Osric Powell, head of business development at SLI Systems, wrote in a guest blog post for Econsultancy that hoarding SEO friendly terms into website content was not the way to improve performance, since the use of such concentrated keywords could potentially 'confuse' your site search solution. Moreover, this approach could attract the attention of search engines – and for the wrong reasons - if not executed with due diligence and thought. [Read On]
HTML5, the name that served to assist Web standards advocacy, has been scrapped only two days after the logo was published. WHATWG decided to implement the name change because of the arising confusion after the W3C (World Wide Web Consortium) released their logo. [Read On]
A senior technology consultant at an online security company has criticized Facebook’s applications (apps) system. Graham Cluley, who works at Sophos, said Facebook needed to take more responsibility for the way applications are approved, as there were currently too many instances of spam apps: “Rogue applications, clickjacking, survey scams – all unheard of just a couple of years ago – are now popping up on a daily basis on social networks such as Facebook,” he said. [Read On]
Recent research has shown that many UK businesses are not using search engine optimisation (SEO) techniques to improve their website’s position in search engine rankings. [Read On]
Google’s hotly anticipated laptop, powered by its Chrome OS technology, has had its launch delayed. At a December San Francisco press conference to make the announcement Google’s Sundar Pichai put the delay down to the usual delays that accompanied software development of this complexity, namely bugs and unfinished features. [Read On]