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Google aims for another bite of the mobile cherry
Google is making a second attempt to swipe a share of the mobile phone market with the UK and US launch of its second smartphone. The Nexus S, built by Samsung, will be available from the end of the month and will feature Google’s latest Android operating system, Gingerbread, and cutting edge technology in the form of Near Field Communications (NFC).
NFC will allow the phone to interact with the world around it. The device scans chips imprinted in NFC-compliant objects and then pulls up relevant further information on your phone. For example, scanning a film poster would give you the trailer; scanning a music advert would bring up some song samples.
It’s a form of software that’s currently highly popular in technology-reliant countries such as Japan, and is predicted to be the big phone hardware development of 2011, with industry insiders predicting it will become prevalent across Blackberrys, mid-high range Nokias and even the iPhone. Rumours already abound that NFC will be the big Apple addition to iPhone 5.
The Nexus S is a 16GB phone, with front and rear facing cameras, an emphasis on voice control and an AMOLED screen, offering greater clarity and sharpness of picture. It launches one year after Google’s ill-fated Nexus One, built with HTC, which failed to make a splash.
The Nexus S launches on 16th December in the US and the 20th December in the UK, with pre-orders now being taken at exclusive stockist Carphone Warehouse. We’ll bring you a full review on this blog in the New Year.