What Key Performance Indicators are best for your site?

There are hundreds of potential Key Performance Indicators (KPI’s) by which you can judge your website’s performance across any given period. The ones you choose to focus on will largely depend on your marketing goals and long-term business strategy, but here are some key ones to consider:What percentage of new visitors are you receiving? This is the quickest and easiest metric by which to judge the success of your internet ranking campaign and any site-focused marketing campaigns. If your message is being passed on, then you’re going to see new visitor numbers increase. This is a particularly useful metric for judging the success of a marketing campaign, including pay per click.

Bounce Rate: The bounce rate is the percentage of visitors who leave your site via a certain page. A high bounce rate could indicate a problem with content which is causing a high percentage of visitors to click off your site.

Conversion: How many of your visitors turn into customers? The higher the percentage, the better your site is performing. This is a good metric for measuring the effectiveness of your sales pitch, or highlighting areas where more prominent call-to-actions may be necessary.

Contact made: How many people contact you via your site, and what are they asking? If the same questions are occurring again and again, your site content may be missing an important element.

Downloads: If you are basing your marketing campaign around a recently published white paper or report available on your website; you may wish to set a KPI target of downloads for the requisite paper. This can help grow your reputation as a thought leader in the field.