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Christmas marketing
It’s barely November, but already the stores are full of advent calendars, Christmas puddings and mince pies. That means it’s time to start considering your Christmas marketing campaign, as shoppers habits shift to accommodate their present buying.
Online shopping has become increasingly popular around Christmas time, as it removes the hassle of dragging yourself to the store and fighting with the gift-hungry hordes. This year it is expected 40% more people will shop online in December as compared to October.
As the potential audience for online Christmas shopping grows, internet marketing campaigns need to make the most of this.
One of the easiest ways to adapt your marketing is via a pay-per-click campaign. Certain keywords become very popular at this time of year, and your short text should focus on what the present will bring to the recipient rather than the purchaser – which is a different tack to the rest of the year.
Christmas is also a great time to run some online offers, as the increased number of shoppers will help you attract more sales. PPC ads can be used to emphasise these at this time of year, as people are looking to save money where possible during what is an expensive season.
Generating new PPC ads which emphasise the value of your product at this time of year and/or help alleviate the financial stress of Christmas can help you stand out from the crowd as the festive season approaches, and help boost your visibility and consumer base for long after Christmas has finished.