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Google launches online course in Pay Per Click Marketing
The big news on Google Adwords blog this week was the announcement of a new course in remarketing. The initial course was a one hour interactive presentation, in the form of a ‘webinar’, delivered by an Online Media Specialist from Google.
The course, hosted via the Adwords Online Classroom, was first delivered on Wednesday 20th October, with very little forewarning. It’s seen by industry insiders as a trial for rolling out further courses in the area of pay per click advertising across a variety of subjects.
This first webinar focused on remarketing, described by Google as ‘a simple way to connect with your website visitors’. The technique allows you to display highly targeted ads to previous website visitors browsing the Google Display Network. The webmaster tags certain pages of his site, and creates an Adword campaign that relates directly to that page, this information is then used to show the most relevant ads to your potential customers as they continue to browse the web.
It’s one of the lesser-known techniques of PPC marketing, and a good first topic for Google given that it is relatively quick to learn and can provide noticeable results. As well as the presentation, which covers the benefits of remarketing and how to instigate it, the one hour course also includes time for Q&A allowing participants to have face-time with an expert in the field.
If this takes off, it could become invaluable; a free resource for PPC marketers that enables them to receive information on updates, opportunities and developments direct from the source.