Tapping Into The Potential Of Social Media

The digital world is so fast-moving it’s often hard to keep up with the game, but through subtle yet persistent marketing on social media websites, you can increase your company’s exposure with far less investment than traditional forms of media. This week we give you our top tips for communicating with the modern consumer through social media sites such as Facebook, Twitter and Linkedin.

• Avoid the hard sell – the internet is a conversation, not a city billboard, and people will often click or scroll away immediately if they sense the online equivalent of a pushy door to door windows salesman. Engage your audience, and respond to any dialogue coming from the other direction.

• Stay interesting – Only send out updates to your followers if you have something pertinent to say, such as information about new products or relevant news articles that may be of interest. Sending out twice daily updates reminding them of your product’s superiority is a sure way of losing your audience’s attention.
  
  
• Know your target audience - If you don’t know exactly who you’re aiming your marketing and your products at, how can you communicate with them effectively? Conduct some research into your key demographics if needed, find out what makes them tick, and then use this information to reach them better.
  
  
• Learn from feedback - When your audience talks back, engage them in discussion about what they’d like to see in a product and what they don’t like about your existing offering. Never before has such a potent medium existed for discovering the real opinions of the people who make your business tick.
  
  
• Most importantly … be sincere – The savvy internet consumer can smell a snake-oil salesman from a long way off. Talk with them openly and honestly.