Web Design & SEO Blog

Social advertising is a form of marketing which leverages traditional offline social dynamics – such as peer pressure, one-to-one recommendations and other social influences. Although not a new concept, social advertising is rapidly gaining in popularity, thanks to social networking sites such as Facebook and Twitter. [Read On]

Google generally has an open-door policy regarding what its search engines like, and don’t like, when searching the internet. Their latest project known as the May Day algorithm is, in the words of its architect Matt Cutts “an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” [Read On]

Ben & Jerry's have caused a stir by announcing their intention to abandon email marketing and communicate with UK customers exclusively through social media. However, according to a new report from Econsultancy, the ice cream maker could be throwing the baby out with the bathwater. [Read On]

1. Give away a freebie Give away something free on your website. A free ebook; a gift voucher; a free product from your range … whatever you choose make sure there are no strings attached and people will naturally post the link around the web. [Read On]

The digital world is so fast-moving it’s often hard to keep up with the game, but through subtle yet persistent marketing on social media websites, you can increase your company’s exposure with far less investment than traditional forms of media. [Read On]

Your website is the online "shop front" for your business and, just like a physical shop, you have to make it as easy as possible for your customers to browse and buy. This is true regardless of whether you're selling products directly through your website, or prompting your visitors to enquire about your services. [Read On]