Jobs in Customer Service

Jobs In Customer Service is a niche job board on a mission. New to the online recruitment sector, Click Routes have been working with Jobs In Customer Service to build visibility for key phrases and reduce the cost of their paid search campaign.

The site had already been developed on a search engine friendly platform and our brief was to build exposure for customer service job terms and build awareness of the new site to new recruiters.

Strategy

• Search Engine Optimisation audit and report
• Research and identify keywords and phrases
• Undertake a back link analysis and competitor benchmark
• Define an ‘on’ and ‘off site’ content strategy and link building strategy
• Optimisation and management of the Adwords Campaign
• Development of focused landing pages to increase conversions

Results

As a result of our Search Engine Optimisation campaign the number of visitors to the site increased 347% between June 2009 & December 2009 with many of the targeted terms now on the first page of Google.

• Natural search traffic increased 277.6% between June 2009 and December 2009
• Cost per conversion for paid search fell 55% between June 2009 and December 2009
• Natural search conversions increased by 154.1% between June 2009 and December 2009

“After talking to a number of agencies we chose to work with Click Routes because of the realistic, jargon free approach they suggested. We’re really happy with the results so far and look forward to working with them on the next phase of search engine optimisation”
Paul Jordan, Sales & Marketing Director, Jobs In Customer Service
http://www.jobsincustomerservice.co.uk/