Airaid

Airaid is a credit card comparison website helping visitors in the UK to select the right card based on a number of criteria. Click Routes have been working with Airaid to increase the number and quality of online leads.

Our brief was to attract a more targeted audience by developing a search strategy that would improve visibility for a number of high volume, high traffic keywords. This was to be achieved by developing natural search listings whilst managing a paid search campaign.

Strategy

• Research and identify keywords and phrases being used in this sector
• Undertake a back link analysis and competitor benchmark
• Define an ‘on’ and ‘off site’ content strategy incorporating selected phrases
• Develop a link building strategy
• Optimisation and management of the Adwords Campaign
• Development of focused landing pages to increase conversions

Results

Since launch the SEO campaign has taken Airaid from no search visibility to the first page of Google for a number of ‘brand’ and key terms in the hugely competitive finance sector.

• Natural search traffic increased 362.93% between August 2009 and January 2010
• Cost per conversion for paid search fell from £18.61 to £3.82 between August 2009 and January 2010
• Natural search conversions has increased by 186% between August 2009 and January 2010

“We’re really happy with the work that Click Routes have done and the results they have achieved. They have worked with us to develop a strategy that gives us visibility in a highly competitive sector and their depth of knowledge and ability to explain in plain English what we should be doing has continued to deliver results”
Jon Francis, Marketing Manager, Airaid.co.uk