Email Marketing

Email marketing is one of the most cost effective methods of marketing – when it’s done right. We’ll help you fine tune email marketing campaigns to reach your most likely prospects with information that will propel them from being ‘leads’ to being ‘valued customers’.

Many people are resistant to email marketing as a selling technique because of its association with spam, but there’s an enormous difference between spam mail and a well-conceived and executed email marketing campaign to people who have readily ‘opted in’ to receive your mail. Done the right way includes researching your market, developing opt-in mailing lists, creating content that’s relevant and interesting to your intended customers and using existing email newsletters and subscription lists as resources to get your message out to those who’ll buy from you.

In order to be successful, an email marketing campaign needs to do three things:

• It needs to reach the right people
• It needs to bring a message engaging enough to capture their interest
• It needs to bring them to your web site for more information

In these days of spam blockers and email spam protection, reaching your intended market is easier said than done. It’s not enough to send out thousands of emails to a random list of prospects. Email marketing campaigns that bring results start with careful research to develop targeted opt-in email lists. Why waste your time and money sending blind emails to people who’ll never read them? We’ll show you how to find your market and develop your own mailing lists so that every email you send lands in the mailbox of a potential buyer.

We’ll also introduce you to the wide range of tools available for developing newsletters, finding newsletters to sponsor, creating opt-in mailing lists and tracking the returns and results of your various email marketing campaigns.